Thursday, May 28, 2009

I Dream of Nokias and Camrys

Chances are, if you're a Cambodian in Phnom Penh, you probably own at least one of the following: a Honda Dream motorbike, a Toyota Camry, or a Nokia cell phone. One of the consequences of the lack of standards mixing with poor market information diffusion in a very communitarian society, is that everyone tends to buy all of the same things.

In this way, a Honda Dream is a "strong" moto, though it is mostly style and popularity driving it (and the price). The Toyota Camry is supposedly the perfect balance between American sedan style and durability, the quintessential middle class car. The elites boys all drive Lexus SUVs or CRVs with the name emblazoned loudly on the side. And a Nokia is a well built phone that will somehow magically save you cell phone time--not sure how that one works.

So the market is always booming for these guys and they continue to maintain market share even decades later.

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